Discover why a property investment strategy is more important than tactics. Learn how to build a tailored plan to achieve sustainable financial freedom with KnowHow’s Bushy Martin.
If You’re Considering Investing in Property, Start Here
If you’re considering investing in property to create wealth, freedom and security, there’s one critical question you need to answer:
Do you actually have a property investment strategy?
Not a collection of tactics, not a list of property hotspots, and not just someone else’s plan—your tailored strategy. Because without it, you’re flying blind, reacting instead of leading, and relying on luck more than long-term logic.
And this confusion is exactly what’s stopping most people from succeeding.
Strategy vs Tactics: What’s the Difference?
Property investment strategy is the overarching game plan—your personal blueprint for how to use property to reach your lifestyle and financial freedom goals. It factors in:
- Your long-term vision
- Your current and future financial capacity
- Your risk comfort zone
- Your timeline and lifestyle goals
- Your skills, knowledge, and available resources
From that strategy flows the tactics—things like buying a house or unit, choosing to build or renovate, positive or negative gearing, or flipping vs holding. These are just delivery methods, not the plan itself.
The problem? Most investors start with the tactics.
They dive into the market and follow the next shiny idea from a podcast, webinar or social media ‘guru’—often presented by someone with a vested interest in getting you to buy more properties. But tactics without a strategic foundation usually lead to burnout, poor outcomes, or total paralysis.
Are You Stuck in the Property Paralysis Loop?
With so many voices, conflicting opinions, and ‘winning formulas’ floating around, it’s no wonder aspiring investors get overwhelmed. Here’s what often happens:
- They freeze, never taking action.
- They copy what friends or influencers are doing.
- They jump into investments with no idea how (or if) they support their actual life goals.
And then, when things don’t go to plan, they wonder why it’s not working.
Start With Strategy—Or What We Call a Start-egy
At KnowHow Property, we challenge you to start with the end in mind. We call this your Start-egy.
Why?
Because the starting point is what stops most people. And the truth is, the property you buy is the last piece of the puzzle—not the first.
A true property investment strategy is:
- Personalised: It reflects your unique goals, resources and risk profile.
- Holistic: It considers your entire financial life and future plans.
- Dynamic: It evolves with you over time, adjusting as your situation changes.
Compare that to common misconceptions:
- “Buying 10 properties in 10 years” — That’s a tactic.
- “Reducing tax with property” — That’s a tactic.
- “Buying in the next hotspot” — Also a tactic.
None of these are strategies unless they’re aligned with your goals and capacity.
Test Yourself: Do You Have a Strategy?
Ask yourself:
- Why are you really investing in property?
- What outcome do you need from your next property?
- How will that outcome help you reach your goals?
- How many properties do you actually need, by when?
- Can you confidently answer all of these questions with numbers?
If not, you’re operating on tactics—not strategy.
The Cost of Getting It Wrong
Investing without a strategy is like setting off on a road trip with no destination, no map, and no fuel plan. You’re going to get lost, stuck, or run out of steam.
But with a tailored strategy, you gain:
- Clarity on what to do and when
- Confidence to take action without second guessing
- Control over your financial future
And you build a property plan that’s sustainable, adaptable and designed just for you.
The 5% Who Succeed
Only 5% of investors achieve sustainable success—and it’s no accident. They:
- Have a clear strategy.
- Work with an independent expert team.
- Continually review and refine their approach.
They treat property as a game of finance and a team sport, with a strong creative vision at the core.
Ready to Build Your Property Investment Strategy?
If you’re:
- Just starting out and want to avoid costly mistakes
- Stuck in confusion or inaction
- Already investing but feel like your plan is off track
…then now’s the time to work with someone who puts your goals first.
Book your Property Solution Session with Bushy Martin or find your pathway with the KnowHow team: Contact us
Or dive deeper with Bushy Martin’s Freedom Formula, a step-by-step guide to life on your terms through smart property investing (free to start, $99 total, takes only an hour!): Start the course
Because the right strategy—your Start-egy—makes all the difference.
