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Why leverage is key to success in investing, business and life

Entrepreneur Andrew Morello says people need to leverage every opportunity, experience, relationship and act of generosity to achieve success.

For Andrew, there’s much more to wealth creation and success than leveraging your investment portfolio. In fact, individuals should take advantage of every opportunity that life makes available to them.

Andrew shared with Get Invested listeners insights into how he leveraged his exposure from becoming a celebrity on Australian Apprentice to grow The Entourage, which is now Australia’s largest training institution for entrepreneurs and business owners.

“I got some good advice from (media personality and businessman) Eddie McGuire. When I was doing some stuff for Channel Nine, he said to me, ‘what do you want to do off the back of all this?’ And I said my passion is in business. And he said the problem with wanting to be a celebrity is most of them don’t make the money which will get them far in the long term if you’re living that lifestyle. So, if you’re passionate about business, leverage your exposure,” Andrew said.

“I was doing a show with Eddie, I was doing little segments on The Block, on property shows, at conferences and all that sort of jazz. So he said just leverage all that into your business.”

Because of this feedback and the success which followed after, Andrew now encourages all investors and entrepreneurs to make the most of any platform they might have.

“I sought great advice around putting some things in place where I could leverage it and be known as a businessman and an entrepreneur and a philanthropist and be famous for that rather than be famous for the guy who won The Apprentice,” he said.

“[At the time], I never felt like a celebrity because at that point I was 24 and already servicing a couple of million dollars in debt because I’d bought all these properties. So for me it was ‘do I get caught up in this celebrity life that a lot of these people want to have?’ Or do I go ‘ok, I’ve got this window of opportunity right now, I’m going to go buy more real estate, I’m going to go use it, leverage it, go open a few businesses, invest in this and that etc.’ And I was very lucky to get some extra little shares in things because people were leveraging my brand and my connections, and so that’s what I did.

“So I still get a lot of the little perks here and there, but I don’t have a responsibility to try and uphold some image.”

But people must also remain level-headed and invest in generosity. Andrew’s ability to ‘elevate those around [him] and put energy into helping others’ has rewarded all parties while also helping him throughout his career.

“I’m a big believer in the law of reciprocation … and I’m a big believer that the meaning to life is the people we meet and what we create with them – for a reason, a season or a lifetime. That’s how you should go into every opportunity and every relationship,” Andrew said.

“The Apprentice was a great platform, and I say to anyone if you ever get the opportunity to have a platform in some way, shape or form, make sure you stay humble and stay grounded. Remember where you come from and always remember who helped you get there as well.”

Listen to the full interview here.

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