In times of crisis, Mums are more important than ever. And Katrina McCarter is the undisputed mother of all Mums.
Katrina is a successful author, an award-winning international speaker and founder of Marketing to Mums – she’s a real go-getter trailblazer and expert strategist in the field of selling to mums – our most powerful consumer.
For 15 years, she’s worked with companies who focus on helping mums, including Bonds and Booktopia. She’s also the founder of award winning online shopping website, Bubbler.com.au, which boasts a community of more than 150,000 mums.
As a mum of three Katrina now owns the only marketing and research consultancy in Australia that specifically works with companies who market to mums. Katrina’s proven system is outlined in her best selling book Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer.
- Her first book went to #1 on Booktopia’s Business Bestseller list outselling the likes of global literary giants Simon Sinek and Tim Ferris.
- She is really passionate about teaching marketers, brand leaders and entrepreneurs about the enormous opportunity which exists by deeply understanding and respecting mothers Australia wide.
And her new book, The Mother of All Opportunities is a must read and a fitting title for our informative discussion today that will give you all of her mother’s wisdom on how to survive and thrive in the decade ahead.
As you’ll hear, Katrina has a very Infectious uplifting energy – so if you’re looking for a positive injection then you’re going to love today’s great chat with Katrina McCarter.
Listen to the full interview here.
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